Salt Lake City’s premier winter sports festival Shred Fest is a
community gathering combining skiing, music and lumberjack games.
A series of merch, awards and rails were created with elements from the 2020
festival poster that have been modified for screen printing and embroidery.
Festival Merch
Competition Rails
11″ x 17″ Wheatpaste Poster
Inspiration
With social media being one of the best ways to
connect to an audience, it is only right Shred Fest
should have a strong presence. By applying the
2020 festival theme to a series of posts and
implementing a simple hash tag series, Shred Fest
can use Instagram to increase brand awareness.
